3 Article Marketing Strategies to Keep In Mind

31/03/2011 16:51
All websites need traffic that's already looking for what the site is offering, and article marketing can bring that traffic, and the best part is that it doesn't cost a thing. You're about to learn about a few article marketing techniques that can really cause you to succeed.

The first thing you want to focus on when article marketing is creating titles that make people want to read what you've written. There are several reasons why many article marketers never get anywhere. But if you don't have titles that get attention, you will surely fail. Every article used for article marketing purposes needs to have a title that makes the reader stop and want to read the article.

See your article title as a headline of a sales letter that only gets read when the headline is attractive. Your title must tell the reader what your articles about so that he or she can know what to expect by clicking on the title. Your title should also include your USP as you use the rest of the words to pull readers in. When you really put in the time and effort to craft great titles, you will see that people will read your articles more often. So make sure you create titles that get attention while also gives the reader a reason to feel emotionally connected, and all without losing the context of the article. You can submit your articles to article directories but make sure you're only submitting your articles to the directories that have a high page rank and that also allow do follows. These are websites that are do-follow, which means the link that you have in your resource box will be counted by the search engines. This will give your link more value and you'll also see your rank improve with the search engines. You can find a lot of these directories by just searching on Google. With these websites getting lots of traffic daily, it's smart to submit your articles to them so that you can get some of those people to read your articles so you can gain them as visitors to your website. It may seem tedious to find these article directories and then send your articles to them, but you'll see how well this pays off over time.

Before you start on your articles, you must make sure you do the proper keyword research. The primary goal of article marketing is to help you get traffic to your website, so when you're writing articles that include keywords that don't have a lot of competition, it's easier to get the top stop in the search engines. Traffic from the search engines is extremely targeted and that's why it's essential that you use the proper keywords that will attract that traffic and that you choose only ones with low competing numbers. You will want to include your keyword not only in the title of your article, but also in the article itself.

All in all, article marketing can take you car as long as you just put these tips into practice and you never give up no matter what. Always remember that every article you make has one goal, and that's to make sure you get as much high quality visitors to your website as possible.


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